G.A The Plug, Summer Tour
Project details
All the visuals of the 2025 Summer Tour: tour poster, date announcements, weekly recaps and a single cover.
Créer
Client
G.A The Plug
Year
©
2025
Team
©
Role
©
Art Director & Graphic Designer
Services
Art Direction, Graphic Design, Social Media Visuals
Context
G.A The Plug is a DJ who was heading into a full summer of dates in 2025. He needed one visual identity strong enough to carry the whole tour, from the first announcement to the last recap, and flexible enough to be produced fast, date after date.
My role
I handled the art direction and every visual of the Summer Tour. Posting and community management were done by his team. My job was to make sure everything they published looked like the same tour.
What I made
The tour poster. The master visual that set the tone for the whole summer.
Date announcements. A series built from the same system, starting with the Kinshasa debut.
Weekly recaps. A "This Week" format to keep the feed alive between dates.
A single cover. The artwork for "Hamza, Kyky2bondy (G.A The Plug edit)".
What I learned
Designing a system is not the same as designing a poster. The real work was building rules simple enough to repeat every week without the feed getting boring, and without me being a bottleneck for his team.
