ADOQ

Context

The ADOQ (Association des Orthopédagogues du Québec) brings together 840 members and runs one website for two very different audiences: professionals looking for resources and training, and parents looking for an orthopédagogue for their child. The association wanted to know why so many visitors struggled to find what they came for.

My role

In a team of 4, I was Lead UX and Lead UI. I led the heuristic evaluation, the competitive and international benchmarks, the customer journey and part of the user interviews.

The challenge

Serving two audiences on one site without either feeling it wasn’t built for them. And making sure we were solving the right problem: a new website is only useful if the research says the website is the issue.

What I did

Heuristic evaluation. Assessed 7 priority pages, from the member directory to the member area, against Amélie Boucher’s 12 criteria.
Benchmark. Compared ladoq.ca with a Quebec analog (the AQNP) and with orthopédagogue associations in the United States, France and Belgium.
Interviews. Conducted user interviews and compiled member and public verbatims into a shared understanding of needs.
Journey map. Mapped the journey of Camille, a persona we built, to show where the site loses people.

Results

In progress. Key findings so far: the “find an orthopédagogue” tool is pushed below the fold, members face two separate tools for one need, and part of the members show real distrust toward the association, a problem no redesign alone can fix.

What I learned

Our first framing read like an audit, not a design project: we had assumed the website was the answer. Going back to the research taught me to validate the problem before designing the solution.