The Muse Music Tour

Context

The Muse had built its name on podcasts and club nights in Brussels. With part of the team now in Montreal, we needed a format that could travel: something that would connect both scenes and give local artists a stage, wherever we were.

My role

The Muse Music Tour is a project I imagined from scratch. I wrote the concept, built the team, cast the artists and directed every crew involved, from videographers and sound engineers to editors. On the day, I was also behind the decks as the DJ.

The challenge

Bringing two scenes together under one format. Each city had different artists, venues and crews, but the show had to feel like the same project, both live and on camera.

What I did

Concept. A cypher format: artists performing back to back on beats from local producers, filmed for YouTube and short-form content.

Casting. Reached out to and coordinated 16 artists in Brussels and 7 in Montreal.

Production. Recruited and directed the videographers and sound engineers, then supervised the edit.

Promotion. Came up with the promo concept and built a physical set to shoot the campaign.

Live. DJed the event while overseeing the production on site.

Results

2 cities · 23 artists · 1 team of 8

A long-form production for YouTube and a series of shorts for TikTok and Instagram, coming soon.

What I learned

Leading a project I created myself meant learning to let go of the execution. My job wasn't to film or edit anymore, it was to make sure everyone shared the same vision, and to protect it from the first message to an artist to the final cut.