Underground

Through this brand project, I had the opportunity to fully explore and express my typographic creativity by working on original visuals tailored to its identity. It is an event brand based in Brussels, where I was able to combine design and visual communication to strengthen its image and presence with the public.

For this rebranding project, I was responsible for redesigning the brand’s logo, refining its visual identity to create a more coherent and impactful image that better represents the brand’s values and ambitions.

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Through this branding project, I created the custom lettering myself to give the brand a distinctive and authentic visual voice. I wanted the typography to feel raw and expressive, echoing the energy of Brussels’ underground culture. The bold color palette, centered around striking and memorable tones, reinforces this intention by giving the brand a strong and instantly recognizable presence. For this rebranding, I designed a visual identity that embraces rough textures, sharp shapes, and a handcrafted feel, allowing the brand to stand out while staying true to its rebellious and dynamic spirit.

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