Nuyman

Nyuman is an organic wellness brand focused on natural, authentic products designed to respect both the body and the environment. The goal of the project was to build a strong identity rooted in a calm, soothing universe aligned with values of health, purity, and transparency. For this mandate, I developed a complete branding package: logo design, color palette, typography selection, visual guidelines, and the overall brand identity. The intention was to give the brand a coherent, modern, and instantly recognizable personality that reflects its organic and premium positioning.

I was also responsible for creating the Shopify e-commerce website, designing a smooth, intuitive, and conversion-oriented user experience. I structured the site architecture, designed the key pages, integrated visuals, and configured all essential online-store features. This project allowed me to combine brand strategy, digital design, and e-commerce development to provide Nyuman with a strong platform to launch and grow its online presence.